CollegeBirthdays.com approached Ixion with clearly defined objectives:  The goal of the web site was to create a scalable e-commerce solution for delivering custom cakes to college students across America and integrate ordering capabilities with major vendors in multiple markets. The solution needed to provide for widespread administrative controls over functions such as promotional codes, customer accounts, buying trend analysis, and dynamic tax calculations.

Our team analyzed the requirements for this dynamic web site and created a blueprint for a scalable and robust e-commerce application. The architecture employs the use of Component Object Model (COM) objects that improve stability, security, performance, and speed of the purchasing process.

The solution integrates ordering technology with a national base of vendors.  It automatically notifies the systems of both the vendor and Collegebirthdays.com as each transaction is completed.  Tracking orders are now a simplified process for the consumer, Collegebirthdays.com, and the vendor.

CollegeBirthdays.com reflects a truly powerful solution that provides an advanced web-based control panel for all operations of the web site. Site visitors have two click access to all products from any page in the site.

Capitalizing on the word-of-mouth nature of college students, Collegebirthdays.com introduced the "e-mail to a friend" concept in multiple high visibility places throughout the site. And if a site visitor wishes to set create reminders of important dates, Collegebirthdays.com will e-mail them a reminder up to 20 days in advanced.  Many other features enhance the visitor's experience with the site: product wish lists, the storage of multiple shipping addresses or gift recipients, and more.

The administrative reporting module provides valuable statistics: Sales by Product, Visits by Product, Sales to Visits Ratio, orders by month, Revenue by Product, Site Traffic Analysis, and ability to export reports to excel.


CollegeBirthdays.com is a true e-business application custom designed to our clients exacting requirements.