Offshore CRM Software Development

Ixion offers offshore software development & outsourcing services. CRM stands for Customer-Relationship Management, and is based on the premise that, in a self-service channel such as the Internet, the reality is that the customer is in control, not the supplying organization, and therefore our CRM processes should recognize that.

Outsource CRM Solutions Development

How do we incorporate sales, service, and marketing into the self-service Internet channel? Well, because there is no human contact in such a channel, we have to design it into the site itself.
Recent research has shown that a poor understanding of what drives customer loyalty, coupled with a failure to monitor retention rates, is resulting in businesses losing excessive numbers of customers.

According to Frederick Reichheld, author of The Loyalty Effect, the average company loses 15 to 20 per cent of its customers each year--equivalent to around half its customer base over five years. Many organizations make the mistake of focusing on customer satisfaction in general, rather than on the key functions of a business that create value for the client.

A review of projects over the past years has demonstrated that CRM can have a significant positive impact on how you market your products and service your customers if you manage your project correctly.

Customer-Relationship Management

Customer-Relationship Management follows the one-to-one principal and should allow your organization to:

• Know your customers by understanding how they interact with you.
• Allow each customer to let you know how he or she wants to be treated.
• CRM is a mechanism to make the supplier more aware of customers’ buying habits and frequencies.
• CRM solutions can improve efficiency of sales, marketing and services, as well as provide a wealth of customer information, which should make the supplier more attuned to the needs of the customer.

Customer Relationship Management should expand upon this relationship and recognize that:

• Customers own their own information
• Customers need a 360-degree view of all the information that a company has about them 
• Customers’ experiences matter

Simply stated, our CRM solutions use enabling technology to allow your organization to target your customers and interact with your audience via the Internet. 

• Increase operational efficiencies
• Reduce administrative tasks

CRM Solution Advantages

CRM solutions provide a technology to enable your customer services, sales and marketing efforts by allowing:

• A 1st-time anonymous visitor to visit the site again
• A repeat anonymous visitor to subscribe to a newswire so that we can tell him/her what we're doing to the site
• Subscribers to provide us with profile data so we can offer more relevant services
• Subscribers to make comments on editorials and other content to add value to the site, and feel more involved
• Subscribers and commentators to submit contributions so that we broaden and deepen the content we provide
• Subscribed members of the site to purchase product and services and provide us with funds

Ixion builds CRM solutions to meet your organizations exact requirements for all aspects of your marketing and sales agenda.  By using the Internet, we can effectively maximize exposure to your audience and positively affect the support and service your customers deserve.

Typical CRM functionality includes but is not limited to:

• Visitor login
• User profiling
• Customer tracking
• User reporting
• Statistical analysis
• User feedback
• Site relevance
• Web site stickiness
  

Thank you for visiting IXION- Offshore Software Development (OSD) Company and we look forward to working with you!